Duluth UDC § 601.03

The purpose and intent of these sign regulations are: a. To aid in the identification of businesses and other commercial establishments in the City for police, fire and other emergency responses, and to avoid confusion and delay in response to such emergencies; b. To protect the public health, morals and welfare from the display of unconstitutionally obscene language and the advertisement of illegal activities. c. To promote the mental and physical health, safety and welfare of the public by providing for the orderly and harmonious display of signs within the community; d. To maintain and enhance the aesthetic environment by minimizing visual clutter, encouraging a positive visual environment, and avoiding the erection of displays which produce deleterious and injurious effects to adjacent properties and to the natural beauty of the environment; e. To provide for the safety of the traveling public, both vehicular and pedestrian, by limiting distractions, hazards, and obstructions; f. To maintain the City’s ability to attract sources of economic development and growth and to aid in the identification of properties and enterprises for the convenience of the public; g. To protect the historical character of the city; h. To encourage the effective use of signs as a means for communication in the City of Duluth by allowing the maximum amount of expression or speech consistent with the compatibility of such expression or speech with other land uses and with the aesthetic and public health, safety and welfare concerns which the City of Duluth is charged by law and the Georgia Constitution with preserving and protecting; i. To enable the fair and consistent enforcement of these sign regulations while supporting the policies contained in the Comprehensive Plan.